The steps I took in order to better optimize the www.angoontrading.com
1. Selected keywords: Alaska Souvenirs|Gifts, Southeast Alaska|Pacific Northwest (Artists, Products and Shipping were used according to page necessity) and Angoon, AK
2. Simplified titles and page descriptions to approximately 160 characters, including spaces, and incorporated keywords
3. Focused meta tags to be page specific
4. Added alt img tags to all images
5. Reset all outside links to open in a new window
6. Highlighted keywords by creating links to actual products (homepage only)
7. Created a header with keywords (webpage title bar that is duplicated on all pages)
8. Focused keyword usage and position on page (homepage only)
Steps Still Needed
1. Edit individual page titles to reflect proper heading with keywords2. Add keywords to remaining pages
3. Add alt img tags to all pics in photo gallery
By onpage optimizing we should see an increase in the number of hits our site gets. I will be curious how these changes will effect the bounce percentage. Since I made the changes in the middle of January the bounce rate has increased from the low 50s to the high 70s which means we are not attracting the right kind of traffic. Which is why the keyword selection and focus is so important.
Jan. 1-Feb. 6
Total Visitors: 1307
Total Page Views: 1502
Avg. Pages Viewed/Visitor: 1.20
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